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Brand & Digital Marketing Manager (9-10M)

Tokyo 23 Wards 外資系企業 ¥9,000,000 - ¥10,000,000 per year Foreign Multinational Work from Home or Hybrid View Job Description
As the Brand & Digital Marketing Manager, you will lead the development and execution of the brand's marketing strategy in Japan, focusing on both digital and traditional marketing channels. Your role will involve driving brand awareness, managing social media platforms, and ensuring the effectiveness of digital campaigns to support business growth.
  • Lead the brand and digital marketing strategy for a fast-growing company
  • Make a tangible impact by driving brand awareness and growth

About Our Client

The client is a dynamic and rapidly growing company that specializes in consumer goods, with a focus on luxury lifestyle and skincare. They are committed to creating innovative products that cater to consumer needs, while building strong brand equity through digital and social media channels. With a growing presence in the Japanese market, this is a fantastic opportunity to shape and execute a strategy for a brand on the rise.

Job Description

  • Develop and execute a comprehensive brand strategy targeting the consumer journey (awareness, consideration, conversion).
  • Oversee brand communications, ensuring consistency across all platforms, from social media to SEO.
  • Manage social media platforms to drive engagement and awareness.
  • Lead new product launches and marketing initiatives.
  • Collaborate with local agencies to create marketing content and assets.
  • Analyze digital KPIs and provide reports on campaign effectiveness and ROI.
  • Drive digital marketing strategies, including influencer marketing, SEM, SEO, and social media campaigns.
  • Optimize digital advertising across various platforms, ensuring targeted growth.
  • Identify consumer pain points and adjust content strategies accordingly.



The Successful Applicant

  • Proven experience in brand and digital marketing, especially within the consumer goods or beauty sector.
  • Strong knowledge of social media platforms, digital advertising, and influencer marketing.
  • Ability to independently create and execute digital campaigns that drive brand growth.
  • Strong analytical skills with the ability to measure and optimize digital marketing activities.
  • Excellent communication skills and experience working with local and international teams.
  • Passionate about building and growing a brand in the competitive Japanese market.



What's on Offer

  • Competitive salary with opportunities for growth.
  • An exciting role with significant responsibility and ownership.
  • Work with a global team on an innovative brand strategy.
  • A creative and collaborative work environment.
  • Limited domestic and international travel opportunities.



Contact
Lien Nguyen
Quote job ref
JN-032025-6695691
Phone number
+81 3 6832 8657

Job summary

Function
Digital
Specialisation
Digital Product Manager
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo 23 Wards
Job Type
Permanent
Consultant name
Lien Nguyen
Consultant phone
+81 3 6832 8657
Job Reference
JN-032025-6695691
Company Type
Foreign Multinational
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.