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Brand Manager - FMCG Brand

Tokyo 外資系企業 ¥8,100,000 - ¥9,900,000 per year Foreign Multinational View Job Description
This BM Consumer role is an exciting opportunity to shape the marketing strategy for a leading FMCG brand. The ideal candidate will have a strong background in marketing and agency coordination, with a focus on driving consumer engagement and brand growth.
  • Lead branding, product development, and GTM strategies for a top FMCG brand
  • Advance in a global company with strong progression and international exposure.

About Our Client

Our client is a large organization that holds a prominent position in the FMCG industry. With a global presence and a commitment to innovation, the company prides itself on its diverse product portfolio and dedication to quality. Based in Tokyo, the company is poised for further growth and success.

Job Description

  • Develop and implement innovative marketing strategies for FMCG products.
  • Collaborate with the agency to ensure brand consistency and effectiveness.
  • Analyze consumer trends and market insights to guide product development and marketing initiatives.
  • Coordinate with the sales team to drive brand performance and growth.
  • Evaluate campaign performance and make necessary adjustments to improve ROI.
  • Lead cross-functional teams to execute marketing campaigns effectively.
  • Oversee budget planning and management for marketing initiatives.
  • Ensure compliance with company and industry regulations.

The Successful Applicant

A successful BM Consumer should have:

  • A degree in Marketing, Business, or a related field.
  • Proven experience in marketing within the FMCG industry.
  • Strong understanding of consumer behaviors and market trends.
  • Excellent coordination skills with agencies and internal teams.
  • Proficient in data analysis and performance/ROI metrics.
  • Excellent verbal and written communication skills in English and Japanese.
  • Strong leadership capabilities and ability to work in a team.

What's on Offer

  • Bonus incentives based on performance.
  • Opportunity to work with a global leader in the FMCG industry.
  • Collaborative and innovative company culture.
  • Permanent role with opportunities for career advancement.



We encourage all qualified candidates to apply and seize this fantastic opportunity to work in a thriving industry and contribute to the company's success in Tokyo's dynamic market.

Contact
Nhu Nguyen
Quote job ref
JN-032025-6683424
Phone number
+81 3 6832 8943

Job summary

Function
Marketing
Specialisation
Marketing Management
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo
Job Type
Permanent
Consultant name
Nhu Nguyen
Consultant phone
+81 3 6832 8943
Job Reference
JN-032025-6683424
Company Type
Foreign Multinational

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.