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Integrated Marketing Manager (10M)

Tokyo 23 Wards 外資系企業 ¥8,000,000 - ¥10,000,000 per year Foreign Multinational View Job Description
You will lead and execute marketing strategy tailored to the Japanese market in alignment with global HQ. This role blends hands-on execution with team leadership in a dynamic, high-growth environment.
  • Take the lead on integrated marketing strategy for a fast-growing beauty brand
  • Collaborate closely with global HQ, driving full-funnel campaigns

About Our Client

Our client is a rapidly expanding international beauty brand known for its trend-driven products and strong digital presence. With a collaborative partnership between Japan and global HQ, they offer a unique platform for marketers to shape brand strategy locally while contributing to global success. Their Tokyo office blends entrepreneurial spirit with structured support, making it an ideal place for proactive and innovative professionals.

Job Description



  • Develop and execute integrated marketing strategies aligned with brand goals and HQ direction


  • Manage full-funnel campaigns across paid media, PR, and retail channels


  • Handle budget planning, allocation, and reporting to optimize marketing ROI


  • Lead collaboration with internal teams and external agencies to deliver cohesive campaigns


  • Analyze campaign performance, define KPIs, and implement data-driven improvements


  • Support and mentor junior team members, fostering cross-functional collaboration


  • Ensure brand consistency and campaign alignment across online and offline touchpoints

The Successful Applicant



  • 5+ years of marketing experience in a brand or agency setting


  • Proven ability to lead both strategic planning and hands-on execution


  • Experience managing marketing budgets and performance metrics


  • Strong collaboration and stakeholder management skills


  • N.a.t.i.v.e-level Japanese with business-level English; Korean is a plus


  • Team leadership or people development experience is preferred


  • Strong ownership mindset, highly proactive and adaptable

What's on Offer



  • Key leadership role in a growing international brand


  • Opportunity to shape marketing direction in a high-visibility position


  • Close collaboration with global HQ and international teams


  • Supportive, cross-functional team environment with room to grow


  • Attractive salary and benefits package tailored to your experience



Contact
Lien Nguyen
Quote job ref
JN-032025-6688002
Phone number
+81 3 6832 8657

Job summary

Function
Digital
Specialisation
Media Planning
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo 23 Wards
Job Type
Permanent
Consultant name
Lien Nguyen
Consultant phone
+81 3 6832 8657
Job Reference
JN-032025-6688002
Company Type
Foreign Multinational

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.